Ephraim & Sadie Hatfield

Not For Sale is currently on display at the MCLA Gallery 51 Annex at 65 Main Street in North Adams, Massachusetts. It is on view 7 days a week / 24 hours a day from July 29th through October 31, 2010.

Not For Sale is an interactive storefront window installation by Ephraim & Sadie Hatfield that explores desire, consumption, and interaction mediated by the storefront glass. Objects one might find in a typical storefront window have been combined with unexpected elements, as well as microcontrollers and motors.

Individuals standing before the window are encouraged to interact with the installation via their mobile phone, activating motorized elements, displays, lights, and sounds. The artists have been influenced by storefront displays on 5th Avenue in New York, as well as throughout Prague, Havana and Oaxaca.

Video

Video of the opening event.

Acknowledgements

Many thanks to the following people: Tim Alibozek, Larry Alice, John & Carol Baer, Andrea Barrett, Keith Bona, Martina Caruso, Christian Cerrito, Michael Chapman, Jana Christy, Peter Dudek, Valeria Federici, Jill Gilbreth, Barry Goldstein, Tom Igoe, Maria Mazzocco, Lisa Nilsson, Dan O’Sullivan, Matt Parker, Rich Remsberg, John Schimmel, Jonathan Secor, John Seven, Diane Sullivan, Sandra Thomas, Shawn Van Every, and Ven Voisey.

Thanks to the following local merchants: Fred at Berkshire County Network, Mary Ann at Doran Carpet Center, Bob at Fastenal, Jeff at Verizon, and everyone at Aubuchon Hardware, Greenburg’s, KMS Signs, Radio Shack, and Samford & Kid.